Waldron Dental: +1,143% Rankings Across 20 Keywords in 90 Days

The Situation Before the Campaign

Waldron Dental, led by Dr. Sundeep Waldron, was a well-regarded dental practice effectively buried on page 2 of Maps results for their primary keywords. For a dental practice in a competitive market, being below the Top 3 on Maps is essentially being invisible — patients searching for a dentist in an area don’t typically scroll past the first three results.

The practice had strong clinical outcomes and good patient satisfaction but almost no Maps presence. Review count was low, the GBP had minimal content, and citations were sparse and inconsistent. The profile scored in the bottom quartile on our audit tool for their local market.

The Results

The 1,143% ranking improvement figure reflects the change in average position across 20 tracked keywords — moving from positions averaging in the 15–20 range to #1 across all 20 terms. The 700% increase in profile interactions — clicks, direction requests, calls, and website visits from the Maps listing — reflected the dramatic increase in visibility that came with the ranking improvement.

Most significantly, patient enquiry volume reached levels the practice described as the highest in its history by the end of the 90-day campaign. The combination of Top 3 ranking, a significantly improved review profile, and a fully optimised GBP converted profile visitors to appointment enquiries at a substantially higher rate than the old, minimal profile had achieved.

“We went from invisible to #1 for every keyword. Patient enquiries have never been higher.” — Dr. Sundeep Waldron, Waldron Dental